Digital Transformations
Focused on People

for small businesses & non-profits
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Digital Transformations
Focused on People

for small businesses & non-profits
Thank you! Your submission has been received!
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I’ve spent my life strategically transforming businesses with technology.

My Mission
There is a profound technological gap between enterprises, non-profits & small businesses. Traditionally, this has been the state of things. No more. With the democratization of technology via the Internet, small businesses and non-profits have access to myriad tools that drive real-world, measurable growth.
I'm the guy to show you how it all connects to the nuances of your venture and its competitive landscape.

During my career, I've been fortunate to work with some of the world's most successful companies in healthcare, retail, finance, professional services, and education. And, currently, I'm a Director of Experience Strategy at Mastercard.

I'd relish the opportunity to help you set & achieve your digital goals, too.
Hi, there!
Pleasure to meet you
My name's paul.
welcome to my site :)

Lago Custom


ARRA Group

The Arra group
CUSTOM WEBsite w/integrations

Charm City Hemp

Artisan CBD



Expertise + Integrity

means you can trust the value.
Through years of strategic consulting experience, I've learned what it takes to deliver results. Implementation should be the easy part, so, once we've reached agreement on a prudent path forward, I offer the following services + products to get us to the finish line.
UX & Digital Strategy
Conversion Optimization

Getting users to achieve goals online takes a little psychology, a well-crafted optimization framework, and some creativity.

Usability Testing

Card sorts, first-click tests, unmoderated and moderated usability interviews, heat-mapping, and events tracking all allow us to empathize with and accommodate your customers.

Content Strategy

Content is King. We'll create a plan so that you're always serving the needs of your users as a subject matter expert.


A quick, iterative process for visually documenting requirements before investing in design and development.

Strategic Roadmaps

My bread and butter. We'll distill industry best practices and the nuances of your venture into a robust growth framework.

Information Architecture

Sitemaps, data cleansing/migration, and taxonomy can all facilitate wayfinding for your users.


Logos, typography, photography, tone, and brand token governance provide a consistent representation of your business.

Websites & Apps

The public-facing home of your digital presence, websites and apps are your online office that connects you to millions of people, 24/7, 365.

Design Systems

Consistent visual identity framework that standardizes the visual and functional aspects of your digital ecosystem.


Well-designed ads can make or break a campaign. I've designed thousands for just about every vertical.

Technical Implementation
Websites & Apps

Always stunning, functional, fast, fully-responsive for all screen sizes, and highly user-friendly.


Securely collect payments and sell products with a digital storefront. Always working, even when you're not.


Measure everything. The more data you have, the quicker and more precisely you can serve your customers' needs.

3rd-Party Integrations

You don't need to give up on platforms you're already using. If there's a way to connect it, I'll connect it.

Custom CMS

Take full control of your site with an easy-to-use Content Management System, built custom to your website.

Let's build something together.

Thank you! Your submission has been received! I'll be in touch soon with some initial discovery questions and timeslots to meet.

Have a good one,
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